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2022-10-13
Most-loved Luxury Brands on Guhada (구하다) in 2022

According to an article by the Korea Herald last May 2022, South Korea has become the 10th largest luxury market in the world. The value of the nation's luxury goods market increased on-year by 29.6% to $5.8 billion in 2021, according to Samjong KPMG, a Seoul-based consultancy firm.   


The South Korean online luxury e-commerce platform Guhada (구하다) has listed the six most-loved luxury brands in the country based on its sales for the first quarter of the year 2022. 

6. Moncler (몽클레르)

Moncler is a French-founded luxury fashion brand in Milan, Italy that specializes in winter clothing, particularly down jackets. Its flagship store is in Cheondam-dong, Seoul and has a cozy atmosphere and a contemporary look. The brand has been seeing a growth streak within the country as they generated 31.7 billion won in operating profits back in 2020.  


South Korean singer Hwang Min-hyun (formerly of Wanna One and NU’EST) is currently the brand ambassador for Moncler, having been so since 2019. 

5. Maison Margiela (메종 마르지엘라)

Maison Margiela is a French luxury brand founded in 1988. The brand is known for deconstructive and avant-garde designs and sells womenswear, menswear, fine jewelry, footwear, fragrance, home goods, and many others. Its boutique in Korea is located at the Lotte Main Department Store.  


For its “Mutiny” fragrance line, Maison Margiela has featured K-pop singer Holland. 

4. Saint Laurent (생 로랑)

Saint Laurent is the ready-to-wear luxury brand by Yves Saint Laurent. The brand helped push the fashion scene forward by providing an RTW mix of haute couture and street fashion. Currently it has about 27 stores all around South Korea.  


In 2020, Rosé of BLACKPINK was announced as the first global ambassador for Saint Laurent.  

3. Burberry (버버리)

Burberry is a British luxury brand founded by Thomas Burberry in 1856. It produces ready-to-wear designs such as its signature trench coats and top-of-the-line leather goods. It also sells footwear, umbrellas, and perfumes.  


Burberry has signed deals with EXO’s Baekhyun, Yoo Ah-in, and Jun Ji-hyun to be its brand representatives.  

2. Miu Miu (미우 미우)

Showcasing Miuccia Prada’s ‘extreme and playful’ side, Miu Miu is an Italian luxury brand that is also a subsidiary company under Prada. It was founded in 1993 and focuses on women’s high fashion and accessories. Its flagship store in South Korea is located in Cheongdam-dong, Seoul, where it has two levels filled with ready-to-wear, shoes, handbags, and other accessories.  


Miu Miu has chosen Girls’ Generation’s YoonA, Squid Game actress Lee Yoo-mi, and IVE’s Jang Won-young as its brand ambassadors. 

1. Prada (프라다)

Topping the list is Prada, an Italian luxury brand founded in 1913. It opened its first store in Seoul back in 1988 and has about 31 stores nationwide. This designer brand usually sells leather handbags, travel accessories, shoes, and other fashion accessories with a classy and minimalistic style.  


Prada has featured many Korean celebrity endorsers including actress Kim Tae-ri, actors Lee Jong-suk and Song Kang, and singer Park Chanyeol of EXO. 

Sources: Guhada, bnt news, YouTube channels (Moncler, MM6 Maison Margiela, Saint Laurent, GQ Korea, IVE, Kim Tae Ri Indonesia)

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