Over the years, vlogs have become one of the most popular content media for modern audiences. In a study on the attitude and behavior of viewers of lifestyle vlogs, most said that they enjoyed watching how others live simply out of curiosity. Some specifically said they watch vlogs that are calming, peaceful, and artistically beautiful to experience a sense of healing.
Here are some of the most followed lifestyle vloggers in Korea who are undeniably aesthetic.
Nyangsoop is a lifestyle vlogger with about 1.02 million subscribers as of August 2022. She showcases her lifestyle at her countryside cabin home, giving a rustic aesthetic feel to her videos. She cooks and cleans her home all by herself, inspiring viewers looking to try independent living. Many YouTube users have commented on how relaxing her videos are and how therapeutic they find them.
Ondo is another vlogger who has reached 1.25 million subscribers in August 2022. In her Scandinavian-designed apartment, she displays her everyday life like cooking her meals or setting up her room. In her email interview with Vivian Song from the New York Times, she stated that she vlogs not to seek fame but just to share how her life normally goes.
Honeykki has gathered a total of 2.15 million subscribers on her channel. Most of her videos focus on her daily meals, specifically the aesthetically appealing manner in how she prepares and presents them, making her one of the most popular Korean YouTubers in the cooking category as well. Based on the comments in her videos, every video has that calm and peaceful atmosphere which is great for relaxing after a busy day.
Haegreendal has drawn in about 2.21 million subscribers on to her channel. Her videos explore a typical day for her and her family. She talks to her viewers through her friendly captions, leaving simple yet meaningful messages in every vlog, like treasuring even the seemingly small things in life
In 1st place, Jihyunkkung takes the crown, with more than 2.82 million subscribers since August 2022. Her vlogs showcase her daily life in both her home and at work. The most highlighted section in her videos is cooking or food preparation. She presents a variety of meals she’d have in a day, inspiring her viewers to cook more meals for themselves.